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Turning ideas into identity

Some of the work.
Not all of it.

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Zopa Bank
Better banking all round

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Biscuit
Reward good taste

JAJA Tequila brand identity — packaging and visual identity design by Matthew Haysom

Jaja Tequila
Made for magic hour

Hims brand identity and DTC product design campaign — Creative Direction by Matthew Haysom at Gin Lane, featuring hair loss supplement and shampoo product photography

Hims
Telehealth for a healthier you

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GSK
Ahead Together

Uber vehicle branding design by Matthew Haysom, Creative Director at Wolff Olins — global digital product and travel experience design

Uber
Travel Smarter

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Google
Workspace

Tomorrow Sleep brand identity, packaging and visual identity design by Haysom

Tomorrow
Better sleep tomorrow

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Cosmo
Health Confidence

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Hyundai Card
Architect of Change

Thinking
Things worth saying.

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Design in South Korea, the architecture of great experience.

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Why Japan and Korea are outsmarting Western brands with mascots.

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Why the future of great brand work is being built from the inside

Let's Chat.
Opportunities start with a hello. Whether you’ve got a brief, a thought, or a good story, I’d love to hear it.

Email Haysom

© 2026 Matthew Haysom. 

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