No fluff. Just brand.

I’ve spent the last fifteen years bringing brands to life.

Matthew Haysom speaking at Hyundai Card, creative director and brand design talk

Making brands mean something

I'm a Creative Director and brand designer based in London. Currently Head of Brand Design and Creative at Zopa Bank and before that, Creative Director at Wolff Olins, working with some of the world's most significant organisations. Alongside all of it, a founding role at JAJA Tequila since day one. The details are below.

Currently
Leading Brand Design & Creative at Zopa Bank, shaping how the brand shows up across multiple channels as we grow. 

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2020-2026
I was Creative Director at Wolff Olins, helping global organizations define their brand by bringing it to life through strategic led design and succinct storytelling. I’ve worked with leaders across biopharma, travel, technology, finance and retail, on brands such as Abrdn, AXA, BBC, Google, GSK, Huawei, and Uber. Learn more about Wolff Olins here.

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Google
Unifying Productivity Tools Globally.

Uber brand identity wordmark on vehicle door handle — creative direction by Matthew Haysom at Wolff Olins, global travel experience design and digital product branding

Uber
Experiencing a Smarter Way to Travel.

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GSK
Transforming Innovation in Biopharma.

AXA brand identity and logo — creative direction by Matthew Haysom at Wolff Olins, global visual identity and organisational design for one of the world's leading insurance and financial services groups

AXA
Modularising a High-Street Insurance Heavyweight.

BBC brand identity — creative direction by Matthew Haysom at Wolff Olins, global visual identity and organisational design for the world's leading public service broadcaster

BBC
Sharpening BBC’s Commercial Engine.

Geopost brand identity and logo design on red branded packaging — creative direction by Matthew Haysom at Wolff Olins, global visual identity and organisational design for Europe's leading parcel delivery network

Geopost
Modernising a Global Logistics Player.

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Yanolja
Redefining a Korean Travel Tech Company.

Hyundai Card 'Architect of Change' brand campaign — creative direction by Matthew Haysom at Wolff Olins, global brand identity, organisational culture and experience design

Hyundai Card
Strengthening a Culture-Driven Financial Brand. 

Genesis luxury automotive brand identity — visual identity design by Matthew Haysom, Creative Director at Wolff Olins, global brand consultancy and organisational design

Genesis
Defining The Athletic Elegance Of Magma.

2013-2019
At Gin Lane, I helped shape some of the most culturally resonant DTC brands of the 2010s. I led design across visual identity, and digital experiences—working at the intersection of brand storytelling and user experience to launch products people actually wanted to live with. From early brand worlds to flow-driven ecommerce, I was part of building the blueprint for what modern brand design looks like today.

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Ongoing
Since its 2018 launch, I've been part of the founding team of JAJA Tequila. I continue to act as a brand consultant for the business - involved in all aspects of product and brand. Learn more about JAJA here.

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Let's Chat.
Opportunities start with a hello. Whether you’ve got a brief, a thought, or a good story, I’d love to hear it.

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© 2025 Matthew Haysom. 

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