JAJA Tequila
Made for Magic Hour

JAJA Tequila wordmark on deep teal painterly background — logo and brand identity design by Matthew Haysom, Creative Director at Gin Lane, DTC spirits brand visual identity

Introduction

JAJA is a small batch tequila that brings laughter and celebration to family and friends. Set out to differentiate themselves in the tequila market and redefine a new look for this product category - I've worked as part of the founding team to help build, launch and grow JAJA Tequila from the ground up.

JAJA Tequila brand system overview showing logo, agave mark, OOH billboard, mobile app, illustration and product range — full DTC brand identity by Matthew Haysom, Creative Director at Gin Lane, spirits brand visual identity system

Brand system overview
Full brand system, including logo, agave mark, OOH, digital, illustration, and packaging range.

JAJA Tequila brand identity — packaging and visual identity design by Matthew Haysom

The JAJA Tequila Family
Blanco, Reposado, Añejo. Three bottles, three skies, one hand-crafted brand identity, illustrated packaging design for JAJA Tequila.

JAJA Tequila Blanco bottle with wooden cap and blue label — packaging and brand identity design by Matthew Haysom, Creative Director at Gin Lane, DTC spirits brand visual identity and packaging design

Blanco cork top
Wood, glass, copper and sky blue. The Blanco detail, where the tactile meets the typographic, and the bottle becomes the brand.

JAJA Tequila Blanco bottle against a green wall beside the campaign message “Made for Magic Hour”.

Blanco product bottle
JAJA Tequila Blanco. The full bottle, hand-illustrated label design set against natural light, where the agave fields of Jalisco meet the shelf.

JAJA Tequila Reposado bottle against an amber wall beside the words “An Artful Approach”.

Reposado product bottle
Reposado, bathed in its own light. A warm desert dusk on the label, echoed in the amber of the liquid behind it, illustrated packaging design for JAJA Tequila.

JAJA Tequila Añejo bottle against a deep blue wall beside the words “Most Awarded Tequila”.

Añejo product bottle
The Añejo after dark. Deep indigo sky, a lone moon, agave silhouettes, the most still and considered of the three. Illustrated label and packaging design for JAJA Tequila.

JAJA Tequila website and digital experience at jajatequila.com — DTC website and digital product design by Matthew Haysom, Creative Director at Gin Lane, tequila brand visual identity and ecommerce design

Web Design
The brand, brought online. jajatequila.com, where the world of JAJA extends from bottle to browser, the identity as considered in digital as it is in hand.

Person carrying a dark green JAJA tote bag beside a dark green cap with the JAJA hand logo.

Custom tote bag
The agave icon, off the bottle and into the world. Deep forest green, a bold brandmark in hand, brand identity design for JAJA Tequila that lives as comfortably on canvas as it does on glass.

Responsibilities

→ Visual Identity
→ Product Design
→ UX & Interactive Design
→ OOH Campaigns
→ Marketing Materials
→ Creative Consultation

Credits

→ Emmett Shine
→ Alex Brands

Featured work
A selection of recent projects.

GSK biopharma brand identity — digital product and visual identity design by Matthew Haysom

GSK
Ahead Together

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Tomorrow
Sleep Better

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Hims
Telehealth for a healthier you

Let's Chat.
Opportunities start with a hello. Whether you’ve got a brief, a thought, or a good story, I’d love to hear it.

Email Haysom

© 2026 Matthew Haysom. 

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