JAJA Tequila
Made for Magic Hour

JAJA Tequila wordmark on deep teal painterly background — logo and brand identity design by Matthew Haysom, Creative Director at Gin Lane, DTC spirits brand visual identity

Introduction

JAJA is a small batch tequila that brings laughter and celebration to family and friends. Set out to differentiate themselves in the tequila market and redefine a new look for this product category - I've worked as part of the founding team to help build, launch and grow JAJA Tequila from the ground up.

JAJA Tequila brand system overview showing logo, agave mark, OOH billboard, mobile app, illustration and product range — full DTC brand identity by Matthew Haysom, Creative Director at Gin Lane, spirits brand visual identity system

Brand system overview
Full brand system, including logo, agave mark, OOH, digital, illustration, and packaging range.

JAJA Tequila brand identity — packaging and visual identity design by Matthew Haysom

The JAJA Tequila Family
Blanco, Reposado, Añejo. Three bottles, three skies, one hand-crafted brand identity, illustrated packaging design for JAJA Tequila.

JAJA Tequila Blanco bottle with wooden cap and blue label — packaging and brand identity design by Matthew Haysom, Creative Director at Gin Lane, DTC spirits brand visual identity and packaging design

Blanco cork top
Wood, glass, copper and sky blue. The Blanco detail, where the tactile meets the typographic, and the bottle becomes the brand.

JAJA Tequila Blanco bottle with illustrated tropical sunset label in teal and coral — bottle packaging and label design by Matthew Haysom, Creative Director at Gin Lane, premium DTC spirits brand identity and packaging design
JAJA Tequila 'Made For Magic Hour' editorial campaign design on deep teal textured background — brand identity and editorial design by Matthew Haysom, Creative Director at Gin Lane, premium DTC spirits brand visual identity

Blanco product bottle
JAJA Tequila Blanco. The full bottle, hand-illustrated label design set against natural light, where the agave fields of Jalisco meet the shelf.

Made For Magic Hour
JAJA Tequila brand campaign, 'Made For Magic Hour' editorial identity and DTC brand world.

JAJA Tequila Reposado bottle with illustrated desert sunset label — bottle packaging and label design by Matthew Haysom, Creative Director at Gin Lane, premium DTC spirits brand identity and packaging design
JAJA Tequila 'An Artful Approach' editorial campaign design on warm orange textured background — brand identity and editorial design by Matthew Haysom, Creative Director at Gin Lane, premium DTC spirits brand visual identity

Reposado product bottle
Reposado, bathed in its own light. A warm desert dusk on the label, echoed in the amber of the liquid behind it, illustrated packaging design for JAJA Tequila.

 An Artful Approach
JAJA 'An Artful Approach' — editorial campaign design for a culturally connected DTC tequila brand.

JAJA Tequila Añejo bottle with illustrated desert landscape label — bottle packaging and label design by Matthew Haysom, Creative Director at Gin Lane, premium DTC spirits brand identity and packaging design
JAJA Tequila 'Most Awarded Tequila' editorial campaign design in deep blue — brand identity and typography design by Matthew Haysom, Creative Director at Gin Lane, premium DTC spirits brand visual identity

Añejo product bottle
The Añejo after dark. Deep indigo sky, a lone moon, agave silhouettes, the most still and considered of the three. Illustrated label and packaging design for JAJA Tequila.

Most Awarded Tequila
JAJA 'Most Awarded Tequila’, editorial campaign design communicating premium spirits credentials.

JAJA Tequila website and digital experience at jajatequila.com — DTC website and digital product design by Matthew Haysom, Creative Director at Gin Lane, tequila brand visual identity and ecommerce design

Web Design
The brand, brought online. jajatequila.com, where the world of JAJA extends from bottle to browser, the identity as considered in digital as it is in hand.

JAJA Tequila branded tote bag with agave illustration in forest green — brand identity and DTC merchandise design by Matthew Haysom, Creative Director at Gin Lane, lifestyle spirits brand visual identity
JAJA Tequila branded cap with embroidered agave logo — brand identity and DTC merchandise design by Matthew Haysom, Creative Director at Gin Lane, tequila brand visual identity and lifestyle design

Custom tote bag
The agave icon, off the bottle and into the world. Deep forest green, a bold brandmark in hand, brand identity design for JAJA Tequila that lives as comfortably on canvas as it does on glass.

Promotional Merchandise
JAJA Tequila branded cap. The agave plant mark embroidered in tonal blue on deep green, brand identity merchandise design that turns a logo into a lifestyle.

Responsibilities

→ Visual Identity
→ Product Design
→ UX & Interactive Design
→ OOH Campaigns
→ Marketing Materials
→ Creative Consultation

Credits

→ Emmett Shine
→ Alex Brands

Featured work
A selection of recent projects.

GSK biopharma brand identity — digital product and visual identity design by Matthew Haysom

GSK
Ahead Together

View Project
matthew-haysom-creative-director-gin-lane-branding-tomorrow-sleep-visual-identity-digital-products-mattress-dtc-design-0

Tomorrow
Sleep Better

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Hims
Telehealth for a healthier you

View Project

Let's Chat.
Opportunities start with a hello. Whether you’ve got a brief, a thought, or a good story, I’d love to hear it.

Email Haysom
Email Me

© 2025 Matthew Haysom. 

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