JAJA Tequila
Made for Magic Hour

JAJA Tequila wordmark on deep teal painterly background — logo and brand identity design by Matthew Haysom, Creative Director at Gin Lane, DTC spirits brand visual identity

Introduction

JAJA is a small batch tequila that brings laughter and celebration to family and friends. Set out to differentiate themselves in the tequila market and redefine a new look for this product category - I've worked as part of the founding team to help build, launch and grow JAJA Tequila from the ground up.

JAJA Tequila brand system overview showing logo, agave mark, OOH billboard, mobile app, illustration and product range — full DTC brand identity by Matthew Haysom, Creative Director at Gin Lane, spirits brand visual identity system

Brand system overview
Full brand system, including logo, agave mark, OOH, digital, illustration, and packaging range.

JAJA Tequila brand identity — packaging and visual identity design by Matthew Haysom

The JAJA Tequila Family
JAJA Tequila full product range, Añejo, Blanco and Reposado illustrated packaging design.

JAJA Tequila Blanco bottle with wooden cap and blue label — packaging and brand identity design by Matthew Haysom, Creative Director at Gin Lane, DTC spirits brand visual identity and packaging design

Blanco cork top
JAJA Tequila Blanco, wooden cap and colour-coded label packaging design for a DTC spirits brand.

JAJA Tequila Blanco bottle with illustrated tropical sunset label in teal and coral — bottle packaging and label design by Matthew Haysom, Creative Director at Gin Lane, premium DTC spirits brand identity and packaging design
JAJA Tequila 'Made For Magic Hour' editorial campaign design on deep teal textured background — brand identity and editorial design by Matthew Haysom, Creative Director at Gin Lane, premium DTC spirits brand visual identity

Blanco product bottle
JAJA Tequila Blanco, illustrated label bottle design in natural product photography.

Made For Magic Hour
JAJA Tequila brand campaign, 'Made For Magic Hour' editorial identity and DTC brand world.

JAJA Tequila Reposado bottle with illustrated desert sunset label — bottle packaging and label design by Matthew Haysom, Creative Director at Gin Lane, premium DTC spirits brand identity and packaging design
JAJA Tequila 'An Artful Approach' editorial campaign design on warm orange textured background — brand identity and editorial design by Matthew Haysom, Creative Director at Gin Lane, premium DTC spirits brand visual identity

Reposado product bottle
JAJA Tequila Reposado, illustrated desert sunset label and bottle packaging design.

 An Artful Approach
JAJA 'An Artful Approach' — editorial campaign design for a culturally connected DTC tequila brand.

JAJA Tequila Añejo bottle with illustrated desert landscape label — bottle packaging and label design by Matthew Haysom, Creative Director at Gin Lane, premium DTC spirits brand identity and packaging design
JAJA Tequila 'Most Awarded Tequila' editorial campaign design in deep blue — brand identity and typography design by Matthew Haysom, Creative Director at Gin Lane, premium DTC spirits brand visual identity

Añejo product bottle
JAJA Tequila Añejo, illustrated bottle packaging and label design for a premium DTC spirits brand.

Most Awarded Tequila
JAJA 'Most Awarded Tequila’, editorial campaign design communicating premium spirits credentials.

JAJA Tequila website and digital experience at jajatequila.com — DTC website and digital product design by Matthew Haysom, Creative Director at Gin Lane, tequila brand visual identity and ecommerce design

Web Design
JAJA Tequila DTC website, brand identity and ecommerce design at jajatequila.com.

JAJA Tequila branded tote bag with agave illustration in forest green — brand identity and DTC merchandise design by Matthew Haysom, Creative Director at Gin Lane, lifestyle spirits brand visual identity
JAJA Tequila branded cap with embroidered agave logo — brand identity and DTC merchandise design by Matthew Haysom, Creative Director at Gin Lane, tequila brand visual identity and lifestyle design

Custom tote bag
JAJA Tequila branded lifestyle merchandise — DTC spirits brand identity in the real world.

Promotional Merchandise
JAJA Tequila branded cap with agave logo embroidered merchandise for a DTC spirits brand identity.

Responsibilities

→ Visual Identity
→ Product Design
→ UX & Interactive Design
→ OOH Campaigns
→ Marketing Materials
→ Creative Consultation

Credits

→ Emmett Shine
→ Alex Brands

Featured work
A selection of recent projects.

GSK biopharma brand identity — digital product and visual identity design by Matthew Haysom

GSK
Ahead Together

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matthew-haysom-creative-director-gin-lane-branding-tomorrow-sleep-visual-identity-digital-products-mattress-dtc-design-0

Tomorrow
Sleep Better

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matthew-haysom-creative-director-gin- lane-branding-jaja-tequila-visual-identity-digital-products-dtc-design-0

Hims
Telehealth for a healthier you

View Project

Let's Chat.
Opportunities start with a hello. Whether you’ve got a brief, a thought, or a good story, I’d love to hear it.

Email Haysom
Email Me

© 2025 Matthew Haysom. 

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