Hims
Telehealth for a healthier you

Hims brand identity and DTC product design campaign — Creative Direction by Matthew Haysom at Gin Lane, featuring hair loss supplement and shampoo product photography

Overview

Hims started creating the foundation for the direct-to-consumer (DTC) wave, focussing on men's health and wellness. Direct, and empathetic, the brand purposely avoided jargon and stigma, using a conversational tone to discuss topics like hair loss, sexual health, and mental well-being.

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Overview

At Gin Lane, I was part of the design team that helped launch Hims, a modern men’s wellness brand focused on destigmatising healthcare. I worked across digital product design — from UX to UI — to create a clean, approachable e-commerce experience that made it easy for customers to access treatments online. Alongside the website, I also contributed to the brand’s out-of-home campaigns, helping translate our digital-first identity into bold, real-world moments and creative consultation on numerous deliverables.

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Hims hair loss brand identity — visual identity and digital health design by Matthew Haysom
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Role

Senior Brand & Experience Designer

Responsibilities

→ User Experience Design
→ Interactive Design
→ OOH Campaigns
→ Marketing Materials
→ Creative Consultation

Credits

Gin Lane

Featured work
A selection of recent projects.

GSK biopharma brand identity — digital product and visual identity design by Matthew Haysom

GSK
Ahead Together

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matthew-haysom-creative-director-gin-lane-branding-tomorrow-sleep-visual-identity-digital-products-mattress-dtc-design-0

Tomorrow
Sleep Better

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JAJA Tequila agave plant brand mark on deep forest green — logo icon and brand identity design by Matthew Haysom, Creative Director at Gin Lane, DTC spirits brand visual identity and iconography

JAJA Tequila
Made For Magic Hour

View Project

Let's Chat.
Opportunities start with a hello. Whether you’ve got a brief, a thought, or a good story, I’d love to hear it.

© 2025 Matthew Haysom. 

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