Thinking

Things worth saying.

Pastel animated mascot characters with smiling faces, illustrating an article about Japanese and Korean brand mascots.

Why Japan and Korea are outsmarting Western brands with mascots.

Two pale green Biscuit Visa debit cards from Zopa Bank with red Biscuit lettering, shown against a beige background.

Why the future of great brand work is being built from the inside.

Animated Hyundai Card brand visual showing a modern building framed by layered graphic borders in black, purple and green.

Design – The Architecture of Great Experience.

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© 2026 Matthew Haysom. 

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