Tomorrow
Better Sleep

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Overview

Tomorrow Sleep was a bold new sleep brand launched by Serta Simmons to challenge the traditional mattress market. Positioned at the intersection of science and lifestyle, the brand combined cutting-edge sleep technology with premium hybrid mattresses—offering a fully integrated sleep system designed for modern living.

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Overview

At Gin Lane, I was part of the design team that helped launch Tomorrow Sleep. I worked across website design, UX/UI, and art direction. From defining the visual language to crafting a seamless digital experience, I helped shape Tomorrow Sleep into a sleek, human-first brand that stood apart in a crowded DTC landscape. The work spanned concept development, interface design, tone of voice, and product storytelling—building a cohesive brand experience that merged tech, wellness, and comfort.

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Tomorrow Sleep brand identity, packaging and visual identity design by Haysom
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Role

Senior Brand & Experience Designer

Responsibilities

→ User Experience Design
→ Interactive Design
→ OOH Campaigns
→ Marketing Materials
→ Creative Consultation

Credits

Gin Lane

Featured work
A selection of recent projects.

GSK biopharma brand identity — digital product and visual identity design by Matthew Haysom

GSK
Ahead Together

View Project
JAJA Tequila agave plant brand mark on deep forest green — logo icon and brand identity design by Matthew Haysom, Creative Director at Gin Lane, DTC spirits brand visual identity and iconography

JAJA Tequila
Made For Magic Hour

View Project
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Hims
Telehealth for a healthier you

View Project

Let's Chat.
Opportunities start with a hello. Whether you’ve got a brief, a thought, or a good story, I’d love to hear it.

© 2025 Matthew Haysom. 

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