About – Haysom

No fluff. Just brand.

I’ve spent the last fifteen years helping bring brands to life through strategic design.

Currently
As Creative Director at Wolff Olins, I help global organizations define their brand by bringing it to life through strategic led design and succinct storytelling. I’ve worked with leaders across biopharma, travel, technology, finance and retail, on brands such as Abrdn, AXA, BBC, Google, GSK, Huawei, and Uber. Learn more about Wolff Olins here.

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Ongoing
Since its 2018 launch, I've been part of the founding team of JAJA Tequila. I continue to act as a brand consultant for the business - involved in all aspects of product and brand. Learn more about JAJA here.

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Previously
At Gin Lane, I helped shape some of the most culturally resonant DTC brands of the 2010s. I led design across visual identity, and digital experiences—working at the intersection of brand storytelling and user experience to launch products people actually wanted to live with. From early brand worlds to flow-driven ecommerce, I was part of building the blueprint for what modern brand design looks like today.

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Let's Chat.
Opportunities start with a hello. Whether you’ve got a brief, a thought, or a good story — I’d love to hear it. Reach out: @H_aysom

Branding never sleeps.
Transforming brands at Wolff Olins
See what's being served at JAJA Tequila
Surf the net with Gin Lane

Still curious?
See what I’m up to on Instagram
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Connect with me professionally on LinkedIn