JAJA Tequila
Made for Magic Hour

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Overview

JAJA is a small batch tequila that brings laughter and celebration to family and friends. Set out to differentiate themselves in the tequila market and redefine a new look for this product category - I've worked as part of the founding team to help build, launch and grow JAJA Tequila from the ground up.

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Responsibilities

→ Visual Identity
→ Product Design
→ UX & Interactive Design
→ OOH Campaigns
→ Marketing Materials
→ Creative Consultation

Credits

→ Emmett Shine
→ Alex Brands

Featured work
A selection of recent projects.

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GSK
Ahead Together

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Tomorrow
Sleep Better

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Hims
Telehealth for a healthier you

Let's Chat.
Opportunities start with a hello. Whether you’ve got a brief, a thought, or a good story — I’d love to hear it. Reach out: @H_aysom

Branding never sleeps.
Transforming brands at
Wolff Olins
See what's being served at JAJA Tequila
Surf the net with Gin Lane

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© 2025 Matthew Haysom. 

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