GSK
Ahead Together
Overview
GSK (GlaxoSmithKline) is a global biopharma company focused on preventing and treating disease. Rebranded in 2022, GSK sharpened its identity around science, technology, and innovation, with a purpose to unite science, technology and talent to get ahead of disease together.
Overview
At Wolff Olins, I was part of the design team that helped launch the new GSK and position itself as progressive and dynamic, with a strong focus on collaboration, inclusivity, and long-term health impact. The new identity features a custom, energetic typeface and an orange palette symbolising warmth, humanity, and vibrancy. The brand is designed to work across digital platforms, reflecting GSK’s focus on advanced tech and data science.
Role
Associate Creative Director
Responsibilities
→ Visual Identity
→ Brand Architecture
→ Interactive Design
→ Art Direction
→ Creative Consultation
Credits
Wolff Olins
Featured work
A selection of recent projects.
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