Hims
Telehealth for a healthier you
Overview
Hims started creating the foundation for the direct-to-consumer (DTC) wave, focussing on men's health and wellness. Direct, and empathetic, the brand purposely avoided jargon and stigma, using a conversational tone to discuss topics like hair loss, sexual health, and mental well-being.
Overview
At Gin Lane, I was part of the design team that helped launch Hims, a modern men’s wellness brand focused on destigmatising healthcare. I worked across digital product design — from UX to UI — to create a clean, approachable e-commerce experience that made it easy for customers to access treatments online. Alongside the website, I also contributed to the brand’s out-of-home campaigns, helping translate our digital-first identity into bold, real-world moments and creative consultation on numerous deliverables.
Role
Senior Brand & Experience Designer
Responsibilities
→ User Experience Design
→ Interactive Design
→ OOH Campaigns
→ Marketing Materials
→ Creative Consultation
Credits
Gin Lane
Featured work
A selection of recent projects.
Let's Chat.
Opportunities start with a hello. Whether you’ve got a brief, a thought, or a good story — I’d love to hear it. Reach out: @H_aysom
Branding never sleeps.
Transforming brands at Wolff Olins
See what's being served at JAJA Tequila
Surf the net with Gin Lane
Still curious?
See what I’m up to on Instagram
Follow me on X for ideas and updates
Connect with me professionally on LinkedIn
© 2025 Matthew Haysom.